How Top Sales Reps Handle the CFOs Scrutiny

Episode 141 of Sales Leadership with Fexingo tackles a critical skill: selling to the CFO. A 2025 Gartner survey found 72% of B2B deals over $50K require finance sign-off. Hosts Lucas and Luna break down how top reps prepare for CFO objections—from ROI modeling to risk mitigation. They share a specific playbook used by a $200M SaaS company to cut CFO deal-kill rates by 40%. Also covered: why using $7,000-per-head industry benchmarks backfired, and the three-question framework that turns a CFO from adversary to champion. Plus, a brief listener-support note at the end. #SalesLeadership #Business #CFO #ROI #B2BSales #ObjectionHandling #SalesPlaybook #RevenueTeams #QuotaCarriers #SalesManagers #SaaS #FinanceBuyers #Discovery #SalesStrategy #Podcast #FexingoBusiness #BusinessPodcast #Episode141 Keep every episode free: buymeacoffee.com/fexingo