How Tori Rowe Built an AI Operating System for His Entire Agency

This episode features Torii Rowe, a Foxwell Founders member and agency operator who has quietly built a near-fully automated media buying operating system using AI. Tori dives in on how he uses Claude to ingest over 9 billion rows of client data to surface creative and media buying insights no human could pull manually. He walks through standardized naming conventions as a prerequisite for querying data across all clients, along with practical advice on where media buyers should spend their time, and the 1 tool all agency owners should be using to talk through their business problems with AI before building anything. Key Takeaways How to connect an AI model directly to your data warehouse to unlock insights without writing SQL. What a true AI operating system for a 30+ clients actually look like Why this one metric is a better early indicator of creative performance than click-through rate or CPM. How standardizing their naming conventions unlocked a cross-client creative analysis that no analytics platform currently offers out of the box. The step-by-step stack Tori uses to go from client call data, to creative brief, to AI-generated ad. The 1 thing that Weavy (Figma Weave) actually does that other AI image tools cannot. When to bring in real engineers versus continuing to build with Claude Code yourself. How to prevent analysis paralysis when you have access to massive amounts of data and insights Tangible Links: Snowflake: Data warehouse that has its own Cortex AI model built in and a native MCP snowflake.com ↗ Airbyte: Data pipeline tool used to pull in data from all paid media platforms, Klaviyo, Attentive, and post-purchase surveys airbyte.com ↗ Weavy / Figma Weave: Node-based AI image generation pipeline tool. weave.figma.com ↗ Kai.ai: AI image generation tool used in tandem with Figma for ad creative iteration. kai.ai ↗ Gemini (Google): Used for video tagging because it can watch and analyze video content gemini.google.com ↗ Klaviyo + Attentive: Email and SMS platforms klaviyo.com ↗ WISPR Flow: Voice-to-AI tool wispr.ai ↗ To learn more about Torii Rowe and his team At DREAM Labs Agency head here: https://dreamlabsagency.com/   Https://x.com/ToriiRowe To Connect With Andrew Foxwell reach him here [email protected] To connect with Will Sartorious DM Him Here https://x.com/will_sartorius To Connect With Thomas Moen DM him Here https://x.com/thomasmoen To learn More about The Foxwell Founders Community and the conversations, like this one being had go here: www.foxwellfounders.com