How Transfer Pricing Can Help Fix a Student Athlete Pay Problem

from Talking Tax Hosted by Bloomberg Tax

Ever since student athletes gained the right to be compensated for use of their image in advertisements and merchandise sales, the money has flooded in, but so have some problems. While the athletes can now be compensated for their name, image, and likeness—or NIL—schools still can't directly pay them for playing, and the NCAA has rejected any notion of "pay-for-play." Instead, athletes can receive compensation when merchandise with their name or number is sold or for showing up in advertisements or social media posts for businesses. But the line between NIL and pay-for-play can get blurry. A business owner who wants to support the team could overpay an athlete in an NIL deal, raising a question: Is it a bona fide business deal? On this week's episode of Talking Tax, University of Kentucky professor Stephen Lusch talks with reporter Caleb Harshberger about how transfer pricing and tax law concepts can help show whether the deals are done at reasonable prices that really reflect the value the student brings. Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

How Transfer Pricing Can Help Fix a Student Athlete Pay Problem

0:00 12:39

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar episodes

#201 The myth of being prepared for every eventuality: how hoarding can make us less ready for emergencies

Oct 17, 2025 32 min

Similar podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str The Future Of Work Collective Podcast Lucy Mundy Work isn't working anymore. The dissatisfaction people felt with the modern workplace was exacerbated by the pandemic, and nobody wants to be worse off after enjoying new freedoms and flexibilities. But bosses want people back in the office. Workers are striking for fairer conditions. Trust in staff is at an all time low. Economic pressures are in danger of pushing diversity, equity, and inclusion down the employment agenda. Bullying and stress are rife. We can't carry on like this. We need your help. Whether you're a cashier in Blackburn, an HR manager in Thurrock, or a farmer on Shetland - we need to listen to everyone about what the future of work should look like. This is a collective of people from different backgrounds, some of whom are experts in talking about work, and all of whom care about finding positive solutions. On our podcast, we discuss how we take action now to make work better for everyone. Inside Media iHeartAustralia Rob McKnight presents his no holds barred look at the media landscape with exclusives and interviews that get the industry talking.

Frequently asked questions

How long is this episode of Talking Tax?

This episode is 12 minutes long.

When was this Talking Tax episode published?

This episode was published on October 1, 2025.

Can I download this Talking Tax episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.