How Transfix Breaks Down the Sales and Marketing Silos with Carly Gunby

Blythe Brumleve is joined by Carly Gunby, who at the time of recording was VP of Sales Strategy and Marketing at TransFix, but has since been promoted to VP of Shipper Success and Sales--which deserves a big congrats! On this episode of Everything is Logistics, Carly discusses the growing relationship between digital freight brokerages and traditional freight brokerages. Carly is a Jacksonville resident, a FSU graduate and Jacksonville Jaguars fan, who despite having an Art History degree, stumbled into the logistics industry. After beginning her career with inside sales, she was promoted and had the opportunity to learn more about the industry, including ocean freight, warehousing, customs brokerage, and truck brokerage. She's sharing her experience on how to help the sales and marketing teams in freight work better together. LINKSConnect with Carly on LinkedinListen to Transfix CMO Rachel Meranus in a previous EIL interviewFollow the Transfix Take podcastCheck out the Transfix websiteWHAT YOU'LL LEARN: The listener will learn about the evolving relationship between sales and marketing in the freight brokerage industry, as well as the experiences of a female leader in logistics and the importance of supportive leadership. The episode also discusses TransFix's freight platform, sales strategy, and investment in technology, including chat GPT and AI tools. The podcast highlights the benefits of data and transparency in the logistics industry and updates on upcoming beta tools.TIMESTAMPS:[00:01:17] Stumbling into logistics.[00:03:10] Understanding logistics and supply chain.[00:07:01] Digital freight marketplaces.[00:10:11] Sales strategy during COVID.[00:15:37] Freight brokerage sales strategies.[00:16:36] Referral Relationship Strategies.[00:20:09] Social media marketing strategies.[00:24:07] Women in male dominated industry.[00:26:41] Women in logistics leadership.[00:30:08] Dedicated carrier partnerships.[00:33:53] AI and chat GPT in sales.[00:38:20] TrueRate Plus Tool.[00:39:33] Cold calling and emailing.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.