How travel can be a force for good in Morocco

Can travelling to Morocco be purpose-driven, conscientious, and responsible? We take a deep dive into this incredible destination with Intrepid Travel – a group adventure travel company and the world's largest travel B Corporation. Recorded on location, join us on an audio adventure through the spice-filled souks and lively squares of Marrakech – and the surrounding areas, as we meet with local communities to discover how travel can be a force for good in Morocco.  With distinctive cultural heritage, historic medinas, towering mountains and sweeping deserts, Morocco is one of the go-to destinations for curious travellers.  This North African country is packed with nature, art, markets, museums and foodie finds and lively cities. It can be explored solo, with loved ones or as part of a group tour. Whatever your travel style, Morocco is a feast for the senses and the soul. It's become an increasingly popular destination over the years and according to the World Tourism Organisation, Tourism now roughly represents 7 per cent of Morocco's GDP and has directly created over 500,000 jobs.  But how does tourism impact Morocco? Take an immersive journey with us as we sip tea and chat with local female guides, witness community tourism in action and meet the women who are shaking up the travel industry.  Thanks to Intrepid Travel for supporting this episode of the Travel Goals Podcast. Intrepid is a world leader in sustainable experience-rich travel, taking travellers to discover the world's most amazing places for more than 30 years.  The company's mission is to create positive change through the joy of travel and they offer more than 980 trips on every continent. Visit intrepidtravel.com to find out more and to book your next adventure.  *** Hi, I'm your podcast host Portia Jones, [nickname Pip Jones] and I'm a freelance travel journalist, podcaster and newsletter writer. I've travelled extensively around the world and I'm available for hire for travel journalism and podcasting. You can see my online travel journalism portfolio here.  Are you a destination or travel brand that wants to sponsor the Travel Goals Podcast? Email me to discuss sponsorship and advertising opportunities on Travel Goals.  Make sure to connect with me online as well, I'm @travelgoalspod and @pip_says on Twitter and @pipsays and @travelgoalspodcast on Instagram. Enjoy the podcast!