How Travel + Leisure Co Builds Loyalty With Margaritaville and Sports Illustrated

Travel + Leisure Co turns Margaritaville and Sports Illustrated into something owners feel after the trip ends: access, events, and reasons to come back. At the ARDA Spring Conference, I talked with Louis Acosta, SVP Sports, Entertainment, Event Marketing and Sales at Travel + Leisure Co, about how the company uses brand DNA to build demand—and why that matters when budgets tighten. 🏝️ Margaritaville Vacation Club leans hard into the experience at Rio Mar, then points to Orlando as the next move 🏟️ Sports Illustrated Resorts uses sports + culinary events to keep the brand "alive," not just visible 🎟️ The strategy centers on access you can't buy off the shelf, then turns that into loyalty 🚗 Prepaid ownership keeps travel plans intact, especially for drive-to trips Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866 for #NoVacancyNews.