How Travel to Ireland Will be Marketed in 2026

Alison Metcalf, executive vice president -North America, Australia & New Zealand tor Tourism Ireland, talks with James Shillinglaw of Insider Travel Report about Ireland’s marketing plans for tourism in 2026. Metcalf details the latest tourism numbers to the country, the new marketing campaign and theme “Visit the island that goes beyond,” the importance of the U.S. market, and how Ireland hopes to grow tourism revenues from more than $7 billion in 2025 to more than $11.8 billion euros in 2031. For more information, visit www.ireland.com  or www.tourismireland.com.  All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.