How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

from Success Saudi · host Maria Cometti

We’re kicking off Season 2 of Success Saudi with Lulwah Al Juraiban, the founder of Treehouse, a homegrown concept that’s redefining healthy, sustainable dining in Riyadh.In this episode, we dive into:•⁠ ⁠How a childhood memory sparked her entrepreneurial journey•⁠ ⁠The challenges of starting and scaling a restaurant business in KSA•⁠ ⁠How Treehouse controls food waste •⁠ ⁠Common mistakes made in F&B •⁠ ⁠Her favorite resources, habits, and Saudi brandsWhether you’re in F&B, dreaming of launching your own venture, or love a good founder story, this one’s for you.Hosted at the beautiful Vivienda Hotel and Villas in the Diplomatic Quarter.

What this episode covers

NOW PLAYING

0:00 48:01

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Kaizen Blueprint Aldo Chandra "Kaizen" is a Japanese term for continuous improvement. This podcast provides a blueprint to learn about health, wealth, relationships and everything else in between. Through our podcast, we strive to inspire, educate, and motivate our audience to cultivate a mindset of lifelong learning, productivity, and personal development. By sharing insights, strategies, and practical tips, we aim to guide listeners on their journey towards realizing their fullest potential, fostering success, and creating lasting positive change. The Professionals Infosys Knowledge Institute Lawyers, accountants, and consultants reveal their secrets to success and discuss future trends in The Professionals, an Infosys Knowledge Institute podcast. Hosted by Samad Masood, a former journalist and industry analyst with more than 20 years experience observing this dynamic and ever growing industry. NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality Mario C. Bauer, Florian Schneider, Axel Weber & Dr. Tillman Bardt The Newmorrow PodCast is more than a podcast — it's a platform for open dialog on the future of our business, a platform for those building what doesn’t exist yet. Here, we share and embrace our passion for the hospitality industry, but we won’t romanticize the journey. We ask the tough questions, confront uncomfortable truths, and prepare for a future that resists easy answers. We believe that the tougher and wilder times become, the more openly, honestly and humanely people need to talk to each other and act together. We believe, openness, togetherness, and truthfulness should also be cornerstones of a professional community to develop our utopian idea of „open source“. This is a space where visionaries don’t just imagine the future — they wrestle with the paradoxes that shape it: success vs. happiness, data vs. instinct, stability vs. reinvention. Join leaders, entrepreneurs, and thinkers as they share not what made them — but what’s actively shaping them, now and next. So tune in The Truth and Legend Podcast Truth and Legend Productions The Truth and Legend Podcast is a companion to the YouTube channel. We discuss wildlife photography and cinematography, experiences in the field, and the success or defeats growing our YouTube channel.

Frequently Asked Questions

How long is this episode of Success Saudi?

This episode is 48 minutes long.

When was this Success Saudi episode published?

This episode was published on May 18, 2025.

What is this episode about?

Can I download this Success Saudi episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!