How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

from Success Saudi · host Maria Cometti

We’re kicking off Season 2 of Success Saudi with Lulwah Al Juraiban, the founder of Treehouse, a homegrown concept that’s redefining healthy, sustainable dining in Riyadh.In this episode, we dive into:•⁠ ⁠How a childhood memory sparked her entrepreneurial journey•⁠ ⁠The challenges of starting and scaling a restaurant business in KSA•⁠ ⁠How Treehouse controls food waste •⁠ ⁠Common mistakes made in F&B •⁠ ⁠Her favorite resources, habits, and Saudi brandsWhether you’re in F&B, dreaming of launching your own venture, or love a good founder story, this one’s for you.Hosted at the beautiful Vivienda Hotel and Villas in the Diplomatic Quarter.

Episode metadata supplied by the publisher feed · Published May 18, 2025

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How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

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