How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22

Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP…The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all strategic convention.Olivia joins us to lift the lid on a brand which outsells 0% beers in Dry January, is stocked in over 25,000 stores, and shows absolutely no signs of slowing.This episode coversThe flexibility and family-driven entrepreneurship behind TRIP’s storyHarnessing the power of emotional brandingHow TRIP overcame the typical trade-offs in wellness and functional beveragesChanging consumer behaviours in socialising and wellnessThe power of passion, intuition, and willingness to take risksOlivia Ferdihttps://www.linkedin.com/in/olivia-ferdi/TRIPhttps://drink-trip.com/https://www.linkedin.com/company/tripdrinks/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/