EPISODE · Jun 3, 2026 · 28 MIN
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
from The Influence Factor by The Influencer Marketing Factory · host The Influencer Marketing Factory
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing. Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:10) From Wendy's to TripAdvisor: Building Challenger Brands(02:24) Why Travel Search Is No Longer About Keywords(04:25) Creators & the Future of Travel Discovery(10:54) AI Search, Social Platforms & Consumer Attention(14:33) The New Rules of Brand Storytelling(16:15) Winning Gen Z Without Alienating Other Generations(22:05) What Makes Creator Partnerships Actually Work(26:26) The Biggest Marketing Opportunities AheadCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
What this episode covers
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing. Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:10) From Wendy's to TripAdvisor: Building Challenger Brands(02:24) Why Travel Search Is No Longer About Keywords(04:25) Creators & the Future of Travel Discovery(10:54) AI Search, Social Platforms & Consumer Attention(14:33) The New Rules of Brand Storytelling(16:15) Winning Gen Z Without Alienating Other Generations(22:05) What Makes Creator Partnerships Actually Work(26:26) The Biggest Marketing Opportunities AheadCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
NOW PLAYING
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m