How Trippeo is using mobile and context to kill manual expense management - with co-founder Adarsh Pallian

Over 4 years have passed since Adarsh Pallian did his first episode on UNTETHER.tv. At that point, in December of 2010, he was six months into his first startup Geotoko. By the fall of 2011 he had sold his company to another startup - Hootsuite - and settled in for a couple of years of one of the wildest startup rides you can experience in Canada. Oh, by the way, he basically sold his company by text message. Today Adarsh is embarking on his latest startup, Trippeo - an automated travel expense service with a heavy mobile component. He has raised a small angel round from some of the silicon valley elite and recently launched version 1 of his product. This episode covers the 4 years since we last spoke including the reasons why he sold Geotoko, why he started Trippeo, how he raised his angel round, what challenges he faced building out the product, how he priced his service and where he wants to take Trippeo as a business. Full show notes can be found here.