How TrulyMadly Took on Tinder & Built a 100 Crore Dating App in India | Snehil Khanor - E57 Part II

from Funds and Founders: Untold Journeys Behind Their Breakthroughs

In this episode, we sit down with the founder of TrulyMadly, India's most trusted dating app, to explore the startup journey, fundraising pitfalls, growth hacks, and how TrulyMadly is solving the trust problem in Indian online dating.We dive deep into:- Competing with global giants like Tinder and Bumble.- How compatibility scores and trust-based algorithms changed the game.- The dark side of fake profiles and how TrulyMadly tackled it.- Fundraising regrets and the decision to stay profitable.- Building a brand people actually trust in a highly sensitive market.Whether you’re a founder, product builder, or just curious about the business of love.This episode is packed with insights. Watch the full episode on  @FundsAndFounders  Timestamps:00:00 - Intro01:23 - The European backpacking trip that changed everything03:39 - Early career: From payments to dating06:35 - Building a product for Indian singles09:03 - How TrulyMadly started12:10 - Solving the dating trust problem in India15:12 - TrulyMadly vs Tinder: What makes us different17:30 - Revenue vs Users: The real startup pivot20:02 - Fundraising mistakes & hard lessons22:25 - Branding, logo, and product-market fit25:47 - Compatibility scoring & TrulyMadly algorithm28:10 - Marriage success stories from TrulyMadly30:17 - Why TrulyMadly charges users (and why it works)33:50 - Dealing with fake reviews and app store ratings36:04 - The importance of frugal innovation39:00 - Final thoughts, rapid fire & what’s next

What this episode covers

In this episode, we sit down with the founder of TrulyMadly, India's most trusted dating app, to explore the startup journey, fundraising pitfalls, growth hacks, and how TrulyMadly is solving the trust problem in Indian online dating.We dive deep into:- Competing with global giants like Tinder and Bumble.- How compatibility scores and trust-based algorithms changed the game.- The dark side of fake profiles and how TrulyMadly tackled it.- Fundraising regrets and the decision to stay profitable.- Building a brand people actually trust in a highly sensitive market.Whether you’re a founder, product builder, or just curious about the business of love.This episode is packed with insights. Watch the full episode on @FundsAndFounders Timestamps:00:00 - Intro01:23 - The European backpacking trip that changed everything03:39 - Early career: From payments to dating06:35 - Building a product for Indian singles09:03 - How TrulyMadly started12:10 - Solving the dating trust problem in India15:12 - TrulyMadly vs Tinder: What makes us different17:30 - Revenue vs Users: The real startup pivot20:02 - Fundraising mistakes & hard lessons22:25 - Branding, logo, and product-market fit25:47 - Compatibility scoring & TrulyMadly algorithm28:10 - Marriage success stories from TrulyMadly30:17 - Why TrulyMadly charges users (and why it works)33:50 - Dealing with fake reviews and app store ratings36:04 - The importance of frugal innovation39:00 - Final thoughts, rapid fire & what’s next

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How TrulyMadly Took on Tinder & Built a 100 Crore Dating App in India | Snehil Khanor - E57 Part II

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This episode was published on May 12, 2025.

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