How trust, technology and AI are shaping the role of future CFOs

In this episode of the Better Finance: CFO Insights podcast, host Myles Corson welcomes Aaron Levine, CFO of Prophix, to discuss the evolving role of CFOs in today's rapidly changing business landscape. As organizations face ongoing digital disruption, driven by new technologies and the rise of artificial intelligence (AI) in finance, Aaron shares strategies to help CFOs navigate these challenges and deliver value. Aaron emphasizes the importance of utilizing technology and innovation to enhance financial processes and decision-making. He explains how CFOs can harness data and AI to create a single source of truth that delivers better insights, informing improved decision-making and streamlined operations. Additionally, Aaron also highlights the need for effective communication and building trust across the C-suite, as transparency and collaboration are vital for building a positive organizational culture. Throughout the conversation, Aaron draws on his extensive experience in finance and accounting, providing practical advice for aspiring and current CFOs. He explores the significance of continuous learning and professional development in attracting and retaining the best talent in finance. Listen to the episode and discover actionable insights that can shape your approach to finance leadership. © 2025 Ernst & Young Global Limited