EPISODE · Jul 27, 2022 · 45 MIN
How TrustRadius Built $2M/mo in B2B Traffic Value
from Content and Conversation: Organic Growth Insights from Siege Media · host Mark Barrera, TrustRadius, Siege Media, Ross Hudgens
Show Notes:00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius00:44: How do you use SEO data to impact decisions at TrustRadius?3:36: The impact of review generation on SEO5:23: Duplicate content and how to create different experiences9:39: Mark’s ideal SEO department11:37: Measuring reviews, metrics vs. competitors13:01: The typical SEO at TrustRadius16:59: Tracking history — research boards and what they do20:11: How is TrustRadius monetizing?31:17: What performance tests work and which ones don’t37:08: How Google algorithm updates affect decisions for TrustRadius38:33: Mark’s view on link building, outreach41:01: What’s new for TrustRadius?Show Links:Learn more about TrustRadiusFollow Mark on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
TrustRadius’ Mark Barerra joins us on Content & Conversation. Barrera and the concept of trust have a history of going hand-in-hand. With 15 years of experience in digital marketing and SEO, Barrera leads TrustRadius’ SEO and review generation efforts — increasing their monthly traffic by 230% in only six months. Impressed? Today, Mark continues to move the needle in content optimization and search, helping uphold TrustRadius’ reputation as the most reliable review website in business technology. Plus, he even founded his own SEO conference. In today’s episode, Mark and Ross discuss TrustRadius’ unique offerings and strategies. From serving as SEO consultants to their clients and performance tracking against competitors to finding the secret sauce that defines their user-review recipe, the pair offer a multitude of great tips that you can apply to any B2B business.
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How TrustRadius Built $2M/mo in B2B Traffic Value
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