How TurboTenant Got to 1 Million Landlord Users with CEO, Seamus Nally

BREAKING: Around the time this episode goes live, TurboTenant announced its acquisition of TenantCloud, one of the direct competitors mentioned in this episode. TenantCloud CEO Mark DeHaan called it building "the platform that will help define the next generation of property management." Read more here. TurboTenant has over a million landlords on its platform, and property managers barely register on their radar. Why? Because they went all-in on the self-managing landlord instead of trying to serve everyone. I sat down with CEO Seamus Nally to find out how they got here.02:54 - Getting a million landlords on TurboTenant09:39 - Handling Zillow13:14 - The source of tension stemming from control between owners and PMs15:59 - Sponsor - Haven AI17:28 - How TurboTenant makes money23:49 - Competitors25:56 - The Autopilot product32:00 - Leaving money on the table33:21 - Sponsor - Enterprise Bank & Trust34:46 - The cost of Autopilot as a service36:47 - Acquiring a competitor42:57 - Navigating the boots-on-the-ground services44:36 - TurboTenant’s financial structure and growth goals52:40 - APIs and MCPs57:09 - Follow along with SeamusWe get into why TurboTenant's core product stays free, how they actually make money, and why 40% of new signups are still undecided about hiring a property manager — some with a signed lease already in hand. Seamus also breaks down Autopilot, their new managed-services product that puts them in a lane a lot like ours.Learn more and connect with Seamus here:Seamus on LinkedInTurboTenant____Resources for Property Managers & Real Estate Entrepreneurs• Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/• Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe• RL Property Management → Learn more about Peter’s company and services in Columbus, Ohio: https://rlpmg.com/Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure ). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.