EPISODE · Jun 8, 2015 · 41 MIN
How TV Is Using Social to Drive Clicks and Viewers
from Social Pros Podcast
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC's Super Bowl app promotional campaign.
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