How Twilio helps grow an ecosystem of billion dollar companies - with CMO Lynda Smith

We are entering the world of notifications. In fact, we should start considering notifications as an independent operating system that is layered on top of all other operating systems, right underneath the connectivity layer of what makes up the Internet itself. At the core of this No/s is communications - something that is an essential part of an effective mobile strategy as well - and right there in the middle of this communications revolution is a familiar infrastructure as a service company called Twilio.   Lynda Smith, Chief Marketing Officer at Twilio, joins us to talk about what makes this company an important piece of the mobile service puzzle. It is a timely episode as SmartThings - a company that leverages Twilio's services was just acquired for $200 million by Samsung.   Full show notes can be found here.