How Twitter Changed Mumbai Police’s Future Forever!

In this podcast episode of Expert Talk with Bhavya Desai, we speak to Sunchika Pandey, the brain behind Mumbai Police’s witty and impactful Twitter Handle presence. A former journalist and founder of HAT Media, she details the stories, anecdotes, the real people behind the Khakhi and how law enforcement engages with the people—blending humour, responsibility, and quick-thinking to make important messages both relatable and effective.Through intriguing anecdotes and insights, this conversation explores how she transformed Mumbai Police’s digital voice to reach the youth through social media.Watch now to discover the strategy behind those viral tweets and the power of communication in shaping public trust.📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content.✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes.This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷Connect with us: [email protected]:00 - what's coming up?00:52 - Introduction01:47 - Bhavya x Sunchika begin02:47 - Bhavya & Sunchika reminisce about their Masters together05:10 - Sunchika's background, how she started working for Mumbai Police06:40 - Litmus test for the police department's social handles07:20 - First day, first tweet experience, getting ready09:25 - Mumbai Police made people join Twitter!11:10 - Toughest challenge in doing this13:57 - Educating people about the Police department's working16:02 - People were becoming smarter!17:42 - Thankless service/citizens becoming more aware19:30 - How do queries get addressed/redirected?23:00 - How do you filter incoming messages?26:47 - How is the outlook of the police to be on social media?30:00 - How does the social media team handle heated situations?35:00 - How do you work with high-profile cases online?39:30 - Has social media improved the credibility of Mumbai Police?44:42 - What makes Mumbai Police Twitter alive and viral?48:30 - Discussing a drug-related campaign50:07 - Commissioner of Police writes a tweet50:40 - Creative process52:00 - Pune Police’s witty reply53:00 - Zomato delivery incident55:00 - How do they monitor & respond?57:20 - Ratan Tata’s passing commemorated01:00:47 - Humanizing law enforcement agency01:09:07 - Driving is getting harder01:10:30 - Bhavya's incident with the Mumbai traffic police01:13:00 - Handling cybercrime01:19:00 - “Heropanti”01:22:47 - Final words📢Follow us on Social Media:Instagram: https://www.instagram.com/experttalkwithbhavyadesai/X: https://www.twitter.com/ETwithBhavyaD/Facebook: https://www.facebook.com/experttalkwithbhavyadesai/LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/📢Follow Bhavya Desai: Instagram: https://www.instagram.com/bhavya_desai/X: https://twitter.com/bhavya_desai/Facebook: https://www.facebook.com/bhavya.desai.520/LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/📢 Follow Sunchika Pandey:Instagram: https://www.instagram.com/policewalipublic/?hl=en Facebook: https://www.facebook.com/sunchika.pandey X: https://x.com/PoliceWaliPblicLinkedIn: https://www.linkedin.com/in/sunchika-pandey-95050b25/?originalSubdomain=in ▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.