How Two Best Friends Built a Signing Business and Broke Into Tech Sales

In this episode, I sit down with Erica Waldron and Andrea Castelli, Account Executives at Snapdocs, to talk about their unconventional path into mortgage tech sales and how they built their way into the industry by starting their own signing service from scratch. Before joining Snapdocs, Erica and Andrea co-founded Sunny Signings LLC during COVID after seeing the surge in demand for mobile notary services, then later merged the business with First Class Signing Service. They share how they went from bartending and working in real estate-related roles to building a company together, knocking on doors at title companies, bringing flowers into offices, and figuring things out in real time with no safety net.We also get into what made their partnership work, why merging their business ended up accelerating their growth, and how their reputation in the signing world helped create the opportunity to join Snapdocs. Erica and Andrea explain why the transition into tech sales was more natural than people might expect, how their experience on the title, notary, and signing service sides gives them credibility with clients, and what it looks like to operate as a true AE duo inside a tech company. They also share advice for people trying to break into mortgage tech sales without a traditional background and why keeping your options open can lead to opportunities you never would have planned for. TOPICS WE COVER How Erica and Andrea went from bartending and real estate-adjacent roles to launching Sunny Signings during COVID  What they learned from building a signing service from the ground up through door-to-door outreach and conferences  Why merging Sunny Signings with First Class Signing Service helped them grow faster than staying independent  How their industry reputation and experience using Snapdocs led to the opportunity to join the company  Why the move from signing services into tech sales was more transferable than most people would expect  How they function as a true AE duo at Snapdocs and why being a package deal has actually worked in their favor ABOUT THE GUESTSErica Waldron and Andrea Castelli are Account Executives at Snapdocs, where they work on the settlement side of the business. Before joining Snapdocs, they co-founded Sunny Signings LLC, a mobile notary and signing service business they built during COVID, which later merged with First Class Signing Service. Their background spans title, real estate, notary services, and signing operations, giving them a rare perspective across multiple sides of the transaction. LINKSConnect with me: https://www.linkedin.com/in/carter-armendarez/ Subscribe to the newsletter: https://www.techsaleswithcarter.com/newsletter/ Learn more about Snapdocs: https://www.snapdocs.com/