How Two Moms Built Community, Careers & A New Identity From Scratch

In this episode of the Creator Method Podcast, Gary sits down with Dale Stabler and Annabel Lawee, entrepreneurs, creators, and co-founders of We Are More Than Moms, a fast-growing platform redefining modern motherhood through honesty, identity, and community. In this conversation, Dale and Annabel open up about how becoming moms reshaped their ambition, identity, and careers, and what inspired them to create a community for women who feel stuck, unseen, or overwhelmed by the pressures of doing it all. They share how We Are More Than Moms grew from voice notes to a movement, the power of storytelling in building trust online, and how creators can turn lived experience into meaningful impact. This episode dives deep into what it really takes to build a personal brand while raising a family, why community is a creator’s greatest asset, and how to turn motherhood’s identity shift into your competitive advantage. If you’ve ever struggled to balance purpose, ambition, and parenthood, this conversation will make you feel seen. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction & Their Story 02:10 How Dale & Annabel Built Their Careers 06:30 Moving From New York to LA During the Pandemic 09:00 The Identity Shift That Happens After Motherhood 13:20 Balancing Ambition, Family & Personal Purpose 17:40 Why Community Is the Missing Piece for Most Moms 21:50 From Voice Notes to a Movement: Birth of More Than Moms 26:00 The Power of Sharing Your Story Online 32:40 Building a Brand From Real Life Experience 38:10 How Motherhood Creates Better Entrepreneurs 44:00 What’s Next for We Are More Than Moms Follow We Are More Than Moms Instagram: https://www.instagram.com/wearemorethanmoms/ YouTUbe: https://www.youtube.com/@WeAreMoreThanMoms Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices