How Typeform Became AI-First (without Losing Its Human Touch)

Building an AI-First Organization the Typeform Way with Aleks Bass What does “becoming AI-first” actually look like inside a real company? Aleks Bass, Chief Product Officer (and interim CPTO) at Typeform, joins Rina Alexin to reveal how she’s leading an AI transformation that’s as human as it is technical. From breaking down walls between product and engineering to turning procurement into a partner in innovation, Aleks shares how clarity, trust, and experimentation turned Typeform into a 100× organization. Key Topics Discussed in This Episode Culture Before Code Why trust, context, and collaboration between product, design, and engineering matter more than any tech stack when building AI-ready teams. Procurement Is the New Power Move How Aleks turned procurement into an innovation engine — re-designing processes to safely pilot 10 AI tools at once without derailing the organization. Metrics That Matter From 200 percent more PRs to shipping integrations in hours (instead of quarters) — what AI adoption looks like when you measure clarity and observability, not just hype. Why Listen to This Episode? In this episode, you’ll learn how to: Define what “AI-first” actually means for your organization. Lead cross-functional teams through change without burnout or chaos. Turn procurement and legal from roadblocks into allies. Measure AI success through clarity and observability (not vanity metrics). It’s a masterclass in leading AI transformation without losing your team’s trust (or your sanity). Related Resources Check out these additional tools and resources to add to your PM belt: Productside Resource Library More Productside Stories Podcast Episodes Explore Productside Courses