How Under-investment in Digital is Harming Revenue Growth in Elite Sports with Adam Mussa

Adam Mussa is the Founder of Benchvote.com.  Australian startup Benchvote delivers innovative and proven 'fan-first' engagement solutions which captures leads, increases revenue and delivers fan insights to publishers, sports teams and their sponsors. Some of the recent sporting rights holders, brands and sponsors Benchvote has worked with include: Australia’s NBL, 2017 Rugby League World Cup, A-League, AFL clubs Western Bulldogs and Adelaide Crows, NAB, TAB and more. We spoke to Benchvote’s founder Adam Mussa who has a multi-disciplinary background in Digital Marketing, having worked in Social Media, Customer Acquisition, Product Management, and Project Delivery at the startup, agency and enterprise level. He also is an avid educator – teaching classes at General Assembly and Academy Xi in Product Management, Startup Strategy, Digital Marketing, and UX.