How Understanding Your Customer Will Lead To The Success Of Your Product -- Nadia Milani, VP Marketing at Proposify

TIMESTAMPS03:21 - Knowing what marketing campaign works12:09 - Setting up your ideal customer profile14:11 - Steps to implement a marketing campaign18:49 - Tips to have a successful marketing campaign20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision23:51 - How to get the best insightsGUEST BACKGROUNDNadia is passionate about connecting businesses with their ideal customers. She has accelerated growth strategies for many B2B companies in the SaaS, e-commerce, and tech industries. Her sweet spot is when marketing intersects with technology.She is a leader that has helped build high-performance teams, producing triple-digit growth in engagement, acquisition, and revenue. In 2020, Nadia was added to Marketo's Fearless 50 list as one of the top 50 marketers in the world.MAIN INSIGHTUnderstanding your customer and creating customer intimacy will lead to the success of your product and marketing campaigns.KEY TAKEAWAYSYou really need to understand your customers/users no matter what the stage of your company isCustomers decide if your marketing campaign is successfulGive your customers options on how to engage with youInvolve your whole team in figuring out your ideal customer profileCreate focus groups that are within your ideal customer profileCreate polls and surveys if you have a tight budgetThe best insights come from actually talking to peoplePRACTICAL STEPSCreate opportunities to interview your customerIdentify the pain points and AHA moments of your customerIdentify what they love about your product and what else they needIdentify why your customer chose you rather than competitorsCreate ideal customer profile (ICP) by having a cross-department workshopMake sure that everyone on your team is aligned and understands your actual customerTIPS FOR SUCCESSGet a lot of viewpoints from the executive chainListen to your customer before creating an ideal customer profileDedicate time to listening to customer callsTest your homepageBuild a collaborative culture within your companyMaximize all your platforms in collecting customer feedbackMORE FROM PROPOSIFYProposify’s proposal software helps growing teams remove document bottlenecks and get visibility into the most important stage of your sales cycle: the close.Learn more at proposify.comGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast