How Unilever rebuilt its budgeting process using zero-based principles

from Leaders Insights — Finance · host Leaders Insights

Unilever's adoption of zero-based budgeting starting in 2016 forced every cost line to earn its place each year rather than inherit it from the prior period. The mechanics, the results, and the limits of that approach carry concrete lessons for any CFO weighing a similar reset.

Episode metadata supplied by the publisher feed · Published Aug 17, 2026

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How Unilever rebuilt its budgeting process using zero-based principles

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