How Universities Compete Through Physical Space

Universities have always competed on academics. Today, they're increasingly competing on experience—and experience is shaped by physical space. In this episode of The Tech Layer, Bill McIntosh explores how classrooms, student centers, libraries, recreation facilities, and the technology woven throughout them have become strategic tools for recruitment, retention, and engagement. Because in modern higher education, the campus isn't just where learning happens—it's part of the product itself.