How usage-based pricing is reshaping revenue models with Adam Howatson, LogiSense
from If Prices Could Talk Hosted by Holden Advisors
In this episode, Adam Howatson, CEO of LogiSense and author of The Usage Economy, joins Pete Morelli and Tracy Dent to explore how usage-based pricing is helping companies future-proof their business models and win in markets where expectations are shifting fast. We discuss: Why flat-rate subscriptions are losing their edge How to align pricing with real customer usage and value Common pitfalls in transitioning to usage-based pricing and how to avoid them How usage-based pricing is giving CEOs a smarter path to monetization and deeper, more profitable customer relationships Adam Howatson is the CEO of LogiSense, a leading provider of subscription-based billing and real-time usage rating solutions. He is a champion of the usage economy, a mix of subscription-based and usage-based billing models that provide businesses the agility they need to charge for any triggered event in the connected world. Learn more at www.logisense.com CHAPTERS 00:00 Introductions 03:31 Why old models are failing 06:22 How usage-based pricing aligns with customer value 08:46 How to work your way up to adopting usage-based models 17:18 Company and consumer benefits of innovating with usage pricing 25:31 Building customer lifetime value through usage pricing 28:23 Leveraging for upselling and expanding revenue streams 30:36 Positive impact on sales cycles and pricing power 34:15 The 5 pricing archetypes to build from 39:33 Advice for CEOs exploring usage pricing
Embed this episode
No transcript yet.