How User Experience Drives Better Cancer Diagnostics: Healthcare Packaging

What if the best healthcare packaging is the packaging no one notices?Editor-in-Chief Liz Cuneo sits down with Melissa Carter, Principal Director of Service Innovation at Abbott Cancer Diagnostics, to discuss the process of designing sample collection kits for phlebotomists, pathologists, and patients screening themselves at home for the first time. Carter traces a career path that ran from grocery store ads to a highly regulated industry, and explains why good packaging user experience should be invisible to the people using it.