How UserEvidence’s first in-person event generated $2M+ in pipeline ft. Mark Huber

On this episode of Brandformance, Pranav digs into the real work behind UserEvidence’s first Highline conference — a 100-person, invite-only B2B event in Jackson, Wyoming. Mark walks through how he evaluated third-party events, built conviction for running their own, pitched it internally, set hard attendee criteria, and designed an experience-first format that included wildlife tours, rafting, and a mountain-top content day. He shares the decisions, tradeoffs, and logistics that turned a risky idea into a major pipeline-generating moment for UserEvidence.About the guest:Mark Huber is the VP of Marketing at UserEvidence. His unusual path through consulting and multiple marketing functions gives him a holistic view of how teams operate and why they can break. Mark’s curiosity, breadth of experience, and willingness to take smart swings (like Highline) shape the way he builds brand, community, and pipeline.