How Value-Aligned Brands are Defining a Generation w/ Taylor Greene

Any venture capitalist wants to be lucky enough to invest in a company that defines a generation. They want to find the next Google or Amazon. But when you look forward 20 years, those generation-defining business will look very different. When you look at data around purchasing behavior around millennials and Gen Z, it’s very different than the behavior for baby boomers.  Baby boomers are thinking about “value” when they make a purchasing decision. High-quality products at an affordable price. When you ask millennials or Gen Zers, they care most about “brand values.” It’s illuminating. Listen in to hear Taylor Greene, Managing Director at Collaborative Fund, talk about how this generation-defining change in spending affects what he looks for as an investor.