How VAs and OBMs Can Stand Out Without Doing More

You know those moments in business where you’re trying to do “the right thing,” but every tool, platform, and strategy just feels… heavier than it should? Or when showing up online suddenly feels like the hardest part of your week? So many VAs and OBMs feel that, but we rarely say it out loud. And that’s why this conversation with Sarah feels like a deep exhale, honest, practical, and full of those “oh thank goodness, it’s not just me” moments. In this episode, Adrienne Donnelly chats with Sarah Thomson, Digital Marketing Coach, trainer, speaker, and founder of Online Social Butterfly. Sarah shares what 14 years in business has really looked like… the pivots, the overwhelm, the visibility wobblies, and the freedom that comes from keeping things simple and human. You’ll hear about: 🌱 How Sarah’s business changed completely over the years (and why that’s normal) 🌱 Why visibility feels so personal and the mindset shift that makes it easier 🌱 The real reason so many women feel overwhelmed by tech and tools 🌱 What VAs and OBMs can share online to build connection and trust 🌱 Simple ways to review your workload and systems so business feels lighter You don’t need perfect branding, fancy software, or endless confidence to grow a sustainable business. You just need clarity, honesty with yourself, and the courage to show up as you are. Small steps count. And you're doing better than you think. Resources and Links 🌱 Join the Seed VA community: Website: https://www.seedvirtualassistants.com.au/ Instagram: https://www.instagram.com/seedvirtualassistants Facebook Group: https://www.facebook.com/groups/1082065292124728 Learn more about the Inner Circle: https://www.seedvirtualassistants.com.au/innercircle 📲 Connect with Sarah Thomson and Online Social Butterfly: Website: www.onlinesocialbutterfly.com.au Instagram: @onlinesocialbutterfly If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱