How Video Marketing Can Drive Lead Generation | Chris Townsend, Managing Director at What Media

With research from HubSpot revealing that 87% of companies consider video content to be a contributory factor to positive sales at their company, how can manufacturers set the camera rolling and use video to improve lead generation?During this episode, host Lawrence Chapman, Content Lead at Axon Garside, welcomes video specialist Chris Townsend, Managing Director and Co-Owner at What Media, who shares his top tips on how manufacturers can incorporate video marketing into their content strategy.Chris and his team specialise in crafting video and animation content that elevates, enhances, and clearly their client's brands, working with household names including Uber, Everlast, New Balance, and Shindigger.Tune in and gain transferable insights into:How to optimise video content for Search Engine Optimisation (SEO)The metrics and analytics you need to track to measure the success of video marketingWhy video marketing is perfect for educating audiences about complex products or manufacturing processesAligning video content with the buyer's journeyPlus, much more...