How Viral Content Built a $120M Private Aviation Brand

from Suite Success: Masters of Hospitality · host Skift

What does it really take to break into one of the most exclusive industries in the world? On this episode of Suite Success, Katie sits down with Kolin Jones, Founder and CEO of Amalfi Jets—a $120M private aviation company he started at just 19 years old with no planes, no capital, and no connections. On the heels of Masters Weekend, now one of the biggest private aviation events in the world, Kolin takes us behind the scenes of what it actually looks like to operate at the highest level of luxury, logistics, and demand. But this conversation goes far beyond private jets. From sending 2,500 cold emails a day, to creating a fake persona just to get industry intel, to building the most-followed private aviation brand on social media, Kolin shares how doing things differently became his greatest competitive advantage. And why in today’s world, attention isn’t optional—it’s everything. Timestamps: 00:00 Welcome to Suite Success 00:36 Masters Weekend 04:36 Parking Chaos 05:14 Ways To Fly Private 08:30 Augusta Volume Crunch 09:56 Pilot Origin Story 13:41 Founding Amalfi Jets 17:47 Hustle 20:09 TikTok Growth Engine 28:10 Brand And Operation 31:39 Beyond Aviation Influencers 32:05 Platform Strategy and Tracking 33:57 Algorithm Hacks 39:12 Hiring Outside the Industry 40:50 Authenticity 44:26 Hospitality and Tech 50:37 Triathlon Content Flywheel 57:39 Suite Summary This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Connect with Kolin:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Kolin's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/kolin-jones/ ⁠⁠⁠⁠⁠⁠⁠⁠Amalfi Jets's Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://amalfijets.com/ Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This episode was published on April 16, 2026.

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