How Virgin Airlines set a new benchmark for agency reviews, transparency

With pitching, procurement and transparency back on the boil, Mi3’s Executive Editor Paul McIntyre talks to former Commbank media GM Jen Davidson, now at Tumbleturn Media, Trinity P3’s Darren Woolley, Slingshot’s Simon Rutherford and Brand Traction’s Jon Bradshaw about hollow claims and meaningful change.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.