How virtual artists and labels can use NFTs and web3 tech to create new artist-fan relationships and experiences – and create new music fans in the process.

Music Ally Focus #60: One of the benefits of web3 tech, its proponents argue, is that it encourages meaningful interaction between fan and artist. We’ve seen examples, for instance, of NFTs acting as fan club memberships. But what if the artists don’t exist in the first place? We’re happy to welcome Ian Simon, co-founder of Spirit Bomb, a virtual artist record label, to explain how virtual artists and web3 tech can unite to create new and desirable experiences for music fans – and how it might expand the overall pie and bring in new fans, who perhaps wouldn't have previously considered themselves "music fans". Oh, and what's it like managing an artist that doesn't exist as a person – how do they connect to fans, and what do fans want? This is another in our series that digs into the burgeoning web3 space’s new concepts, ideas, and conventions and how they relate to the music business. Strangeloop Discord https://discord.com/invite/strangeloop Virtual artist LV4: https://wiki.spiritbomb.ai/#LV4 Spiritbomb: https://spiritbomb.ai ------- 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb