How Vision, Culture, And Smart Partnerships Fuel A $10B Ambition ft. Ringba's Eric Vari & Ross Van Meter

Two booths facing each other, stacks of signed books, and a team that somehow manages to be everywhere at once—this episode pulls back the curtain on what it really takes to scale pay-per-call from a “nice tactic” into a true category with billion-dollar upside.We sit down with Eric Vari, VP of Sales at Ringba, alongside sales weapon Ross Van Meter, to break down the mindset, mechanics, and momentum driving Ringba’s growth. Eric explains why pay-per-call is still early innings—and how Ringba is deliberately building for the inflection point with enterprise-grade call tracking, intelligent routing, and Ringba X, a marketplace designed to add real liquidity for buyers and publishers. He also shares how Adam Young and Harrison Gevirtz push strategy forward by pressure-testing ideas, leading from the front, and reinforcing a culture where truth, speed, and ownership win. The north star is clear: real adoption, relentless innovation, global expansion—and a long-term path toward a $10B valuation.Ross brings it down to the field level. From daily content that builds trust before the show to relentless outbound that converts during and after, he details how he books 50–60 meetings per event and closes 25–30% within weeks. The playbook stays simple: start newcomers in white-hat home services, set clean KPIs, and scale what proves out. Education is a force multiplier—the Pay Per Call Revolution and the new step-by-step workbook are designed to help publishers launch faster with fewer blind spots. Partnerships complete the flywheel: a direct integration with NewsBreak unlocks a high-intent 40+ audience primed for insurance and home services, while Snapchat matched spend lowers the risk of testing new acquisition channels.If you’re a publisher, brand, or marketer tired of signal loss, soft attribution, and guesswork, this episode is a practical roadmap for turning intent into outcomes—covering how to pick a vertical, structure campaigns, and leverage platforms like NewsBreak and Snapchat for measurable conversions.Shoutout to our sponsors who power The LFG Show:Ringba – The leading pay-per-call tracking and routing platform, built for scale with enterprise-grade analytics, real-time routing, and a marketplace that connects buyers and publishers with precision.👉 https://ringba.comNewsBreak – A massive local-news advertising platform that delivers high-intent traffic at scale, especially strong for insurance and home services, with native placements that convert.👉 https://admanager.newsbreak.com/signup?utm_source=pod&utm_medium=lfgSubscribe, share this with a teammate who needs a stronger lead engine, and leave a review with your top takeaway—we’ll feature our favorites next week.