How Vision (Not Hustle) Builds Resilient Brands with Sabbia Co.’s Katie Tingle

Send us Fan MailSuccess isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose.Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you’ve ever felt like giving up, this episode is for you.Episode HighlightsWhy vision beats hustle when it comes to lasting successThe moment Katie almost shut down Sabbia Co. and what changed her mindHow brand psychology and audience schemas helped her rebuild with clarityThe danger of chasing short-term revenue without a long-term missionThe 1% rule and why tiny, intentional interactions create customer loyaltyThe power of organic content and top-of-funnel marketing for sustainable growthHow trusting the right people in your team can help you step backTake the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss        Connect with Katie + Shop Sabbia Co.: Shop Sabbia Co.: https://sabbiaco.com/ Follow on Instagram: https://www.instagram.com/sabbiaco/ Follow on TikTok: https://www.tiktok.com/@sabbiaco Get your FREE Savage Marketing Review:https://booknowbirdie.com/savage-review/Work With Me:Visit https://www.birdcagebusinessbuilders.com