How Vital Proteins Became a Billion-Dollar Brand | Tracey Warner Halama Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! In this episode, I talk with an amazing friend that just happens to also be the CEO of Vital Proteins Tracey Warner Halama. She shares early stories about what went into the shifted consumer focus towards women that led to Vital Proteins becoming a $1B+ brand. Also, how the company has continued to double sales and stay the market leader even after the rush of competitors have come to chase the “Vital Proteins effect.” Those are just a few of the many topics Tracey and I jammed out, so you won't want to miss a second of this insightful and valuable strategic discussion. Tracey Warner Halama LinkedIn This content was supported by NuLiv Science. If you’re interested in obtaining more information around why brands are formulating with NuLiv Science ingredients to take their products to the next level, head over to https://nulivscience.com/ or reach out to me directly and I’ll connect you with the relevant team member. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall