How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million. This is the first our 4 episode "B Corp" series to celebrate B Corp month. Hit PLAY to hear: Paul’s eCommerce background Vivo’s mission-driven approach The Revivo Scheme Vivo’s growth strategy and challengs How they’re approaching their B Corp recertification What they’re doing at Vivo for their digital marketing Key timestamps to dive straight in: [03:47] Mission, derivative shoes, escape big corporate world. [07:35] Team structure and bringing teams in-house. [11:22] Innovative shoe design and eCommerce platform. [13:07] Finding the right people makes life easier. [18:13] How B Corp means differently for different types of businesses. [20:25] Paul’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy