How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

from eCommerce MasterPlan · host Chloë Thomas

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode "B Corp" series to celebrate B Corp month.Hit PLAY to hear:Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketingKey timestamps to dive straight in:[03:47] Mission, derivative shoes, escape big corporate world.[07:35] Team structure and bringing teams in-house.[11:22] Innovative shoe design and eCommerce platform.[13:07] Finding the right people makes life easier.[18:13] How B Corp means differently for different types of businesses.[20:25] Paul’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode "B Corp" series to celebrate B Corp month.Hit PLAY to hear:Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketingKey timestamps to dive straight in:[03:47] Mission, derivative shoes, escape big corporate world.[07:35] Team structure and bringing teams in-house.[11:22] Innovative shoe design and eCommerce platform.[13:07] Finding the right people makes life easier.[18:13] How B Corp means differently for different types of businesses.[20:25] Paul’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

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This episode is 27 minutes long.

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This episode was published on March 4, 2024.

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