How was your summer?

This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries. Join us on this episode of STRonomics as Kenny and Bill delve into their summer experiences and the evolving market landscape. Kenny kicks off by highlighting his new properties and the contrasting demand shift this summer. While the Average Daily Rate (ADR) may have dipped, the remarkable 95% occupancy rate this season, up from last year's 87%, has caught his attention. The conversation steers towards Bill's intriguing 'Super Properties' versus his regular ones, shedding light on distinct traffic drivers. Bill opens up about a downturn in his portfolio, which he's leveraging to innovate fresh guest acquisition approaches. Kenny shares a pivotal moment from January when his properties faced a profitability setback. He unveils his strategy of enlisting skilled virtual assistants to streamline research and pricing analysis. Delegating tasks allows Kenny to channel his focus into pioneering marketing tactics. Wrapping up, they delve into the pivotal aspect of property valuation's impact on marketing and daily rate structuring. They stress the need for adaptive marketing strategies based on property value, especially when not dealing with a 'Super Property,' necessitating tweaks in lead time generation strategies. [00:03] Introducing STRonomics [00:20] How Was Your Summer? [01:30] Kenny’s New Property [07:28] Traffic Drivers [08:45] Portfolio Numbers [12:20] Buffalo Properties [15:38] Researching [16:50] True Value [20:00] Wrapping Up We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/ Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA STR Data Hosts Facebook Page Instagram: Kenny_Bedwell You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices