How Watches Became the New Asset Class: Jake Plonskier on Disrupting Luxury Markets

What if your Rolex could be as liquid as your stock portfolio? In this episode of Responsible Luxury, host Lauren Petrovic sits down with Jake Plonskier, founder of Watches.io, to uncover how the luxury watch market is being transformed into a dynamic asset class. Together they discuss:Why trust and transparency are the missing links in luxury marketsHow blockchain and data are unlocking the $30B+ watch industryRise of liquidity in the watch market The parallels between watches, diamonds, and fine art as alternative investmentsWhat it takes to build a responsible, scalable business in an industry built on legacyFrom blockchain-backed authenticity to the untapped potential of resale markets, this conversation offers a masterclass in rethinking legacy, ownership, and value in the luxury world. If you're curious about the future of luxury, alternative assets, or just love a good founder story - this one's for you. Timestamps:00:00 – 02:15: Welcome and episode introduction02:15 – 08:45: Jake’s journey: From traditional finance to luxury watches08:45 – 14:00: The vision behind Watches.io: Liquidity, transparency, and access14:00 – 20:30: How Watches.io is building trust in a skeptical market20:30 – 26:00: The intersection of blockchain, data, and luxury authentication26:00 – 31:00: The parallels between watches, diamonds, and art as alternative assets31:00 – 36:30: Building an ecosystem of responsible luxury: Lessons from the journey36:30 – 41:00: Rapid-fire round: Jake’s favorite timepiece, top leadership advice, and legacy reflections41:00 – 43:00: Closing thoughts and how to connect with Watches.io