How We Beat Agency Churn With a 90-Day Sprint Model

Episode 13 of The Agency Owner Podcast. Lucas and Luna dive into a specific fix for one of the most persistent problems in marketing agencies: client churn in the first six months. They break down the 90-day sprint model that a 25-person agency in Austin used to flip a 38 percent early-churn rate to under 8 percent. They walk through the exact sprint structure: a paid discovery week, a shared Google Doc for weekly commitments, a mid-sprint reset at day 45, and a contract structure that ties renewal to deliverables, not months. Lucas contrasts this with the traditional retainer model and explains why the sprint approach actually increases lifetime value. Luna challenges the model on cash flow predictability and shares why her own agency adopted a modified version. The episode closes with a practical litmus test for agency owners wondering if the sprint model fits their client mix. #MarketingAgency #ClientChurn #RetainerModel #90DaySprint #AgencyGrowth #ServiceBusiness #ClientRetention #AgencyOperations #BusinessStrategy #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #AgencyOwner #AustinAgency #LTV #CashFlow Keep every episode free: buymeacoffee.com/fexingo