How We Build 100 Stores Across India from 0 | GKB

Everyone talks about startups… but no one talks about how hard it is to carry a legacy forward.” What’s harder and building a startup from scratch or scaling a legacy business? In this power-packed episode, we sit down with Priyanka Gupta (Director at GKB Opticals), who is leading a 100-store eyewear empire across India From leadership struggles at 22, to building brand relevance in a new generation, to understanding consumer psychology, luxury vs affordability, and the future of retail in India — this episode is full of raw, real insights. What you’ll learn in this podcast:Startup vs Legacy Business – what’s actually harder?How to scale from 1 to 100 storesThe secret behind affordable luxury in IndiaWhy offline retail is NOT dyingLeadership lessons as a young woman in businessThe power of branding, perception & customer experienceFuture trends: Gen Z, fashion, and self-expressionWhether you're an entrepreneur, creator, business owner, or just curious about how brands grow — this episode will change your perspective.00:00 – Podcast Highlights 01:00 – Introduction02:30 – Startup vs Legacy Business Reality06:10 – Challenges of Running a Family Business10:45 – Leadership Lessons at 2215:20 – Building 100 Stores Across India19:30 – Branding vs Product: What Matters More?23:40 – Consumer Psychology & Buying Behavior27:10 – Luxury vs Affordability in India 29:50 – Is Offline Retail Dying?32:00 – Future Trends: Gen Z & Eyewear Fashion34:30 – Rapid Fire Round 36:30 – Final Advice for EntrepreneursPromo Code – 444Delhi10% Off on all products only for Delhi region.Only at the store and not online.Offer Period - Offer valid till 31st May 2026