How We Built A Massively Profitable Local Hotel Loyalty Program | Ep 26

Establishing your brand locally is extremely important when building a massively profitable hotel. Lots of sales managers think the marketing is done nationally (or even internationally) by the franchise. If you really believe this you’re going to miss out on a huge opportunity to establish your local brand. Yes, that’s possible for franchised hotels. It starts with a local hotel loyalty program. A loyalty program built around serving the businesses in your area.