EPISODE · Jun 4, 2026 · 8 MIN
How We Built an Agency Client Retention Score That Predicts Churn
from The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business · host Fexingo
Episode 31 of The Agency Owner Podcast. Lucas and Luna break down how a 12-person digital agency built a client retention score using just three data points: email open rates, NPS responses, and invoice payment timing. They walk through the exact scoring formula, how the agency intervened with at-risk clients before they left, and the surprising insight that saved their biggest account. If you run a service business and wonder why some clients quietly drift away, this episode gives you a system to catch it early. No fluff, just a working model from a real agency. #AgencyOwner #ClientRetention #ChurnPrediction #ClientScore #ServiceBusiness #MarketingAgency #BusinessSystems #AgencyGrowth #ClientHealth #NPS #EmailOpenRates #InvoiceData #PredictiveAnalytics #AgencyOperations #RetentionStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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How We Built an Agency Client Retention Score That Predicts Churn
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