How We Built an Agency Pricing Calculator That Raised Margins 15 Points

In this episode, Lucas and Luna break down how a 14-person marketing agency in Austin created a custom pricing calculator that automatically adjusted retainer fees based on scope changes, client size, and deliverable complexity. They walk through the exact spreadsheet logic — including the three pricing levers they identified, the client negotiation that proved the model worked, and the 15-point margin improvement in the first quarter after implementation. Luna shares how one client actually asked to pay more after seeing the transparency, and Lucas explains why most agencies underpriced by 20-30 percent simply because they never modeled their own costs. If you run a service business, this episode gives you a specific framework you can adapt for your own pricing. No fluff, just the math. #AgencyPricing #PricingCalculator #MarketingAgency #ServiceBusiness #Margins #RetainerPricing #ScopeCreep #ClientNegotiation #Profitability #AgencyOperations #AustinAgency #TransparentPricing #ValueBasedPricing #BusinessGrowth #SmallBusiness #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo