How We Built Chomps Into a $1B Snack Brand - Co-Founder & CEO Rashid Ali

Rashid Ali, Co-Founder & CEO of Chomps, he told us something I can’t forget:👉 “Our moms were our best customers.”That’s how Chomps started.A frozen steak business that couldn’t scale. No traction. Just moms buying to keep the lights on.Then one day — Trader Joe’s calls.At the time, they were doing only ~$400K in sales. The order was so big they needed to raise $1M in a single weekend just to deliver.That was the turning point.Today, Chomps is valued at over $1B.But here’s the kicker — as Rashid put it:💡 “It was an 8-year overnight success story.”The biggest takeaways for me from this conversation:1️⃣ Failure is data — the wrong customers showed them who the right ones were.2️⃣ The biggest breaks often arrive when you’re barely hanging on.3️⃣ Resilience beats speed — billion-dollar brands are built brick by brick.From moms as their only customers → to Trader Joe’s → to $1B.That’s not just a brand story. That’s a founder’s playbook.👉 For other entrepreneurs: what was your own “mom was my only customer” moment?----Step past the Red Velvet Rope. Subscribe to Zeitgeist and catch Episode 6 now.The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/