How We Buy episode artwork

EPISODE · Jul 9, 2007 · 8 MIN

How We Buy

from David Maister's Business Masterclass · host David Maister

All marketing and selling questions boil down to one basic query: How do people buy? To learn the answer to this, one only needs to look as far as their own experience in buying to find that it’s not only about qualifications but also about trust.

Episode metadata supplied by the publisher feed · Published Jul 9, 2007

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How We Buy

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