How We Cooked Up a Deal with Badia!

In this flavor-packed episode of the Grodega Podcast, Peter shares the story behind onboarding Badia Spices—a billion-dollar seasoning brand—as Grovara's latest global partner. What started as a cold call turned into a full Miami trip, a two-hour meeting, and a deal to export Badia into ten new countries. From unboxing over a dozen spice samples to blind smell tests, Peter walks us through the power of relationship-building, storytelling, and the tangible excitement of bringing iconic products to international markets. Whether you're in CPG, sales, or just love a good underdog-to-empire business tale, this one delivers… like a Thanksgiving dinner.00:32 - Welcome Badia!00:55 - Step 1 To Winning Badia02:41 - Step 2, Less See Some Spices!07:52 - Step 3, Testing Badia Samples!15:16 - Badia’s Up To Snuff!Grovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.For Brands: Expand internationally with seamless logistics, compliance, and marketing support.For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.For Service Providers: Partner with us to power global commerce with technology-driven solutions.What We Offer:Cross-border wholesale made easySaaS-driven marketplace with powerful data insightsSimplified compliance & global fulfillmentDigital payments & trade automationJoin the Future of B2B Commerce!Sign up today: www.grovara.comContact us: [email protected] Us on Social Media:Website: https://www.grovara.comInstagram: https://www.instagram.com/grovaraLinkedIn: https://www.linkedin.com/company/grovaraFacebook: https://www.facebook.com/grovaraTwitter/X: https://twitter.com/grovaraYouTube: https://www.youtube.com/c/grovaraSpotify: open.spotify.com/show/4ZWp6KpalibM4DLZ1g9Ef3?si=d8ebd1e6605b479eApple Podcast: podcasts.apple.com/us/podcast/call-me-data/id1815744887Subscribe & Stay Updated!We post expert insights, success stories, and industry trends to help brands and buyers scale globally.#BadiaSpices #consumergoods  #globaltrade