How We DOUBLED Trial Conversions with This Simple Paywall...

What this episode covers

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.📌 See how a simple change to our paywall doubled trial activations📌 Learn the psychology behind “priming” your users📌 Discover the UX tweak that improved trial-to-paid conversion📌 Includes real-world examples from our own appsWhether you're an indie developer or scaling an app portfolio, these insights will give you actionable tests you can implement today.Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

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Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 10 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on May 20, 2025.

What is this episode about?

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.📌 See how a simple change to our paywall...

Can I download this App Marketing by App Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.