How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study) episode artwork

EPISODE · May 20, 2025 · 10 MIN

How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)

from App Marketing by App Masters · host Steve Young

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.📌 See how a simple change to our paywall doubled trial activations📌 Learn the psychology behind “priming” your users📌 Discover the UX tweak that improved trial-to-paid conversion📌 Includes real-world examples from our own appsWhether you're an indie developer or scaling an app portfolio, these insights will give you actionable tests you can implement today.Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

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How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)

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