How We Landed Shaq For A Celebrity Endorsement

In this episode, Ian recounts the incredible journey of how his startup, Keep Technologies, secured an endorsement with Shaquille O'Neal. They discuss the preparation leading up to the meeting, the unexpected FaceTime call from Shaq, and the successful product demo that followed. The episode highlights the importance of networking, the excitement of having a celebrity endorsement, and the lessons learned throughout the process. Ultimately, it’s a story of perseverance, strategic risk-taking, and the potential for success in the entrepreneurial world.*This episode was recorded in October of 2023, following a day spent recording a commercial with Shaquille O'Neal. We waited to release the episode to coincide with the advertising campaign.